“B2B SaaS support is account operations, product triage, and customer communication happening at the same time.”
Customer motion
Use case
Account-aware support for B2B SaaS teams
Ochre gives SaaS support teams the account, billing, product, and channel context they need before replying, so questions about seats, renewals, bugs, and Slack escalations stay tied to one operating workflow.
Accounts
Plan-aware
Stripe and HubSpot context keeps plan, seats, owner, lifecycle, health, and renewal state beside the conversation.
Escalations
Issue-linked
Linear issues and GitHub pull requests stay attached so support can explain what is blocked and who owns it.
Renewal and seat request
Thread: add 14 seats before May renewal
Stripe: Growth plan | 42 seats | renewal in 19 days
HubSpot: owned by Maya | expansion deal open
Linear: SUP-284 blocked by ENG-91 | GitHub PR #1834 linked
Plan-awareAccountsStripe and HubSpot context keeps plan, seats, owner, lifecycle, health, and renewal state beside the conversation.
Issue-linkedEscalationsLinear issues and GitHub pull requests stay attached so support can explain what is blocked and who owns it.
One queueChannelsEmail, live chat, and Slack Connect requests share assignment, notes, status, AI drafts, and follow-up workflow.
SaaS support cockpit
Renewal and seat request
Plan-awareIssue-linkedOne queue
Search conversations, customers, docs...⌘K
ochre.ochrehq.com
B2B SaaS support workspace
HANDL.
3
RESOL.
14
AVG C.
99%
SPEND
$0.19
M
Maria Chen
nowCan we change seats before renewal?
OpenEmail
Maria Chen / #TKT-c_58babc0a02
Subject Can we change seats before renewal? · Channel Email
Open
Mmaria@northstar.io01:03
Can we change seats before renewal? We need to add two teammates this week.
Ochre AI draftsourced
You are on Starter with 3 included seats. I can switch you to Per Seat and keep your May 28 renewal date unchanged.
Stripe plan matchedHubSpot contact attached2 prior threads found
Reply to Maria Chen...
Context attachedOperating model
Scroll through the actual operating path.
Each card locks into place as you move down the page, updating the product scene above and keeping the current workflow step in focus.
Proof points
Built from the work support actually does.
“The right reply changes when the account is renewing, over seat limits, blocked by a bug, or asking from Slack.”
Start with one clear support path, then add the depth your team needs.
Ochre keeps the workflow concrete: one inbox, one customer story, one visible AI review path, and a practical route into the rest of the platform.